Published by ChinaMNC · Zhaoyuan

Website Identity Labels in China: What Foreign Founders Should Know About the Heilongjiang Government Portal Certification

A practical look at the identity-label management data published for the Heilongjiang Provincial Government portal, explaining certification validity, evaluation scores, and inspection schedules relevant to foreign founders operating in China.

Why a Government Website Label Matters to Foreign Founders

When foreign founders set up or operate a company in China, they quickly encounter the country's web identity-label system. Understanding how official sites are certified helps founders recognize trustworthy sources and understand the compliance culture that also applies to their own digital presence. The following is a factual summary of identity-label management information published for the Heilongjiang Provincial Government portal.

Basic Institutional Information

The portal is operated by the Heilongjiang Provincial People's Government. The institution is classified as a Party and government organ, and the site is named after the provincial government. Its web address is www.hlj.gov.cn/, and its electronic identity label number is DZJG20260300003507PW.

Overall Evaluation Results

PC Website Evaluation

• Elderly-friendly access: self-assessment 100, institutional assessment 82, user assessment 80.
• Accessibility: self-assessment 100, institutional assessment 83, user assessment 84.
• Performance index: completeness 100%, reliability 100%, robustness 100%.
• Overall evaluation score: 85.8.

WAP (Mobile) Website Evaluation

• Elderly-friendly access: self-assessment 100, institutional assessment 83, user assessment 83.
• Accessibility: self-assessment 100, institutional assessment 80, user assessment 83.
• Performance index: completeness 100%, reliability 100%, robustness 100%.
• Overall evaluation score: 85.8.

Both the PC and mobile versions received the same overall score. The three-way scoring structure — self-assessment, institutional review, and user feedback — is worth noting for founders, because it shows that Chinese web evaluations typically combine internal and external perspectives rather than relying on a single reviewer.

Identity-Label Management

The competent authority for the identity-label system is the Ministry of Industry and Information Technology. The issuing body is the Internet Society of China.

• PC website label certification validity: two years, from March 5, 2026 to March 4, 2028.
• WAP website label certification validity: two years, from March 5, 2026 to March 4, 2028.

Both labels share the same validity window. For foreign founders, the key takeaway is that these certifications are time-limited and must be renewed. A label displayed on a site should therefore be checked against its stated validity period.

Scheduled Inspections

The published inspection schedule lists three dates:

• September 4, 2026
• March 4, 2027
• September 4, 2027

The inspection results are recorded as passed. The pattern — roughly every six months during the certification period — indicates that label holders are subject to ongoing review rather than a one-time check at issuance.

Certificate Certification

The certificate validity is also two years, covering March 5, 2026 to March 4, 2028. A downloadable document is available: the Heilongjiang Provincial People's Government Portal Accessibility and Elderly-Friendly Evaluation Report (sealed version), provided as a PDF.

Practical Implications for Foreign Founders

Recognizing Official Sources

China's government websites carry electronic identity labels with unique numbers, issuing bodies, and validity dates. When founders research regulations, incentives, or registration procedures, checking these details helps confirm that a page is an official government source rather than an imitation.

Planning for Renewal Cycles

The two-year validity period and the mid-term inspection dates show how Chinese web certification works in practice. Founders building their own China-facing websites should expect similar cycles if they participate in certification programs, and should budget time for periodic review rather than treating certification as permanent.

Accessibility as an Evaluation Category

Both elderly-friendly access and accessibility are scored separately from performance. This reflects a broader emphasis in Chinese public-sector web standards on serving users with different needs. Founders launching consumer-facing platforms may find these criteria relevant when assessing local expectations for site quality.

Reading Evaluation Scores Carefully

The published figures distinguish self-assessment, institutional assessment, and user assessment. Self-assessment scores of 100 appear alongside lower institutional and user scores, which is a reminder to look at who produced a given rating before drawing conclusions from it.

Key Facts at a Glance

• Operator: Heilongjiang Provincial People's Government (Party and government organ).
• Website: www.hlj.gov.cn/
• Electronic identity label number: DZJG20260300003507PW
• Competent authority: Ministry of Industry and Information Technology.
• Issuing body: Internet Society of China.
• Certification validity: two years, March 5, 2026 – March 4, 2028 (PC and WAP).
• Overall evaluation score: 85.8 (PC and WAP).
• Inspection results: passed (September 4, 2026; March 4, 2027; September 4, 2027).

This summary is based on information published by the relevant Chinese government website and is general information, not legal or tax advice.